Social Media plays a significant role in interfacing individuals and creating connections, not just with key influencers and writers covering your organization’s area, yet in addition gives an extraordinary chance to build up client assistance by social affair input, responding to questions, and tuning in to their criticism.
The knowledge you acquire from web-based media listening give your association a superior comprehension of what’s working and so forth, and goes far in aiding your public picture. It’s imperative to know continuously what individuals are stating about your organization just as your rivals.
In fact, there are both pros and cons of social media at work. Let’s discuss it.
The Advantages of using Social Media at the Workplace are:
1. Engagement with Management
In the physical world, it is rarely possible for business managers to engage with all employees, especially the lower ones. The opposite is also true. Social media has handed over this opportunity to both the management and the employees. Now everybody can engage with everyone else in the commonplace, called social media.
2. Staying Updated
Social media lets you share not only text but videos, chats, images, and charts, too. As business managers, team leaders, or HR managers post about a recent achievement of the organization, all employees are able to share it. Thus they can stay updated about such stuff, and feel proud to share.
3. Analyzing Organizational Performance
Social media is now ingrained with artificial intelligence and data analysis tools. It can pull all the data from an organization and analyze it to come up with a picture of the actual state of things. Statistics are very helpful in gauging the stage of affairs and social media can do this aptly. This can be used to analyze the feelings of employees towards the organization, the mood of the employees in general, as well as general opinion of the outside world about the organization.
4. Making People Aware of Your Existence
People now get to know about companies, products, and services through social media. If employees spend some time on social media, people in their friend list or their followers get to know about their jobs, roles, businesses, and companies.
Cons of Using Social Media at Workplace
The disadvantages of using social media at the workplace are:
1. Brings Down Productivity
Spending too much time on social media or being addicted to social media has its own demerits. People lose track of their work and their attention is diverted to Facebook posts and other social media attractions. This may bring down productivity.
2. Increases the Risk of Losing Privacy
Employees, especially women employees, are often at the receiving end of unsolicited messages, threats, and morphed images of themselves over social media. The risk of losing privacy is innate to spending time and sharing information over social media. Stalking is a real risk that people may fall prey to if they spend too much time on social media. A stalker can be someone from within the organization or outside. Irrespective of that, what is at stake is privacy.
3. Breeding Jealousy
Bragging about materialistic possessions is innate to some. Social media has lent credence to them. Whether it is a new house, a new piece of jewelry, or a new vehicle, these people post and share these images with impunity. This has the potential to breed jealousy among colleagues. This can even bring down the productivity of employees and therefore the performance of the organization.
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